List of Sales Skills with Examples
Selling is a purposeful and producer focused profession. Every time we engage with a customer, send an email, or have a meeting, we must ask ourselves, “What is the purpose of this?” This leads on to questions such as what sales skills are required for each step or stage? how do we approach our selling activity? What is the difference between hard and soft sales skills etc?
Today, sales expertise, talent and the sales experience is now the top reason buyers choose a supplier. So, skills, knowledge and the sales mindset takes on renewed significance.
When we consider what customers are looking for, what they are trying to avoid, and what tips the scale in favor of the winning supplier, the sales task is clear. We need the sales skills to build our sales tactics around deep industry insight and expertise. To clearly demonstrate that we can solve the challenge at hand. This is what the modern buyer is seeking and what converts them into paying customers.
Instead of hard selling customers on our offerings, our focus is on serving them. Or another way to look at this is to aim on having our time together be valuable for them, regardless of the outcome of the interaction. We must be able to position our company to be relevant to our customers ongoing and evolving needs. This means we must first understand what those needs are and how they are changing. Then we must make it clear how our expertise can address those challenges or pains.
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