Sales Training Tips

Sales performance indicators help everyone, from salespeople to sales managers, direct their energy on the right sales activities. We know that successful selling is a function focusing on the right activities. This means that if you want to measure your team’s performance, you need to start by tracking their daily activities. Also, sales performance indicators need to be measured for effective decision-making. Selecting the right performance indicators for the sales team allows managers, trainers, and leadership to see in real time where any salesperson needs to improve performance. When sales leadership focuses on optimizing these metrics, results improve. We know that selling today is a constantly evolving landscape; salespeople and sales leaders must remain agile to stay ahead in a noisy business environment. To stay competitive, every business needs to understand, engage, and serve customers effectively. What’s more, as customer needs are constantly shifting, modern salespeople mu...

This sales leadership article looks at how global teams can improve sales performance. An article on Harvard Business Review stated that to circumvent poor revenue performance, sales forces have to collaborate with each other and pursue new customer opportunities. One thing to note at the moment is how sales have been negatively impacted by digitally-savvy consumers and shrinking markets. A report on successful global teams posted on LHH reveals that in 8 out of 10 sectors, global companies observed how aggregate sales are growing slower than their domestic peers. Global teams are struggling amidst complex supply chains and larger and more diverse workforces. As such, a critical examination of your company becomes imperative. To start, ask yourself if the right workers are in the right jobs. If not, determine whether a talent or skills gap exists across your employees. This information will help you address the issues within your global team. By evaluating your workforce regularly and ...

The future B2B sales strategy will have to account for both the harsh business and economic challenges that will prevail for probably a good five years. Sales leaders looking to balance their immediate goals with long term opportunities will need to plan for the four N’s. The Now, the Next and the Never Normal. No business can plan to go back to the old way of doing things. The winners will aggressively adapt a sales strategy that finds new ways of operating. The Future of B2B sales The Now phase is the immediate focus on workforce, customers, and suppliers. The Next phase will involve refocusing the sales strategy to cope with new threats and develop new opportunities. And the Never Normal phase will require planning for shifts in values, preferences, work behaviors and audiences. Today is that time to develop a plan for business transformation with new approaches to management, workforce deployment, customer engagement and leadership. Every B2B sales strategy must now be able to answ...

A sales strategy is a set of decisions, actions, and goals that inform how your sales team positions the organization and its products to close new customers . It acts as a guide for sales reps to follow, with clear objectives regarding sales processes, product positioning, and competitive analysis. So, to create a sales strategy plan enables everyone to understand the unique selling points, in identifying the target market and customer profiles, developing the value propositions, and selecting the right sales channels to engage clients. The outcome is a sales engine with a clear focus on the optimal way to create and close sales opportunities. Sales strategy questions A good starting point is to ask yourself questions such as; The purpose of the business is for what? How effective is your current sales activity? What are the market trends shaping your industry? How strong is your sales skills across the team? What is your current market position (new, disrupter, cost leader etc)? ...