Sales Training Tips

This free sales training video is a sample from our online sales training programs. The first sales training video covers what is the definition of selling and what are the sales skills required. The second free sales training video covers “the buyer why’s”. The buyer why’s is the mental questioning process buyers or customers go through when considering a buying journey. Always remember that selling requires customers to undertake a change mangement project. Free Sales Training Video and Articles from The Digital Sales Institute.   Updated April 2022. Selling defined In general terms, “selling” can be defined as the “exchange of value,” between a seller, and a buyer. This is where a buyer sees value in paying someone an agreed price, for a product, or service. Think of your own buying experiences, where you were convinced of the value of something, enough to part with your money. Let’s explore the basic rules of selling. To begin, Customers do not buy products; they buy benef...

Selling is a purposeful and producer focused profession. Every time we engage with a customer, send an email, or have a meeting, we must ask ourselves, “What is the purpose of this?” This leads on to questions such as what sales skills are required for each step or stage? how do we approach our selling activity? What is the difference between hard and soft sales skills etc? Today, sales expertise, talent and the sales experience is now the top reason buyers choose a supplier. So, skills, knowledge and the sales mindset takes on renewed significance. When we consider what customers are looking for, what they are trying to avoid, and what tips the scale in favor of the winning supplier, the sales task is clear. We need the sales skills to build our sales tactics around deep industry insight and expertise. To clearly demonstrate that we can solve the challenge at hand. This is what the modern buyer is seeking and what converts them into paying customers. Instead of hard selling customers...

Making effective presentations is a great way to convince clients and companies to do business with you. With them, you can present your experience, project, and much more in an appealing and engaging way. Nevertheless, to get the results you expect, your presentations must follow best practices. Keep reading if that’s your intention. In this article, we will give you tips for delivering effective presentations in 2022. Let’s get right to the point. 1.  Plan the structure of your presentations Before you begin creating the material for your presentation, you should have a clear understanding of its structure. Basically, you should know what you want to communicate and what you are aiming to accomplish with your presentation. Therefore, the best approach in this case is to develop a hierarchical scale that identifies: Introduction . You must summarize what your presentation is about and why the recipient should be interested in it. The main point of the presentation. ...