Sales Training Tips

The future B2B sales strategy will have to account for both the harsh business and economic challenges that will prevail for probably a good five years. Sales leaders looking to balance their immediate goals with long term opportunities will need to plan for the four N’s. The Now, the Next and the Never Normal. No business can plan to go back to the old way of doing things. The winners will aggressively adapt a sales strategy that finds new ways of operating. The Future of B2B sales The Now phase is the immediate focus on workforce, customers, and suppliers. The Next phase will involve refocusing the sales strategy to cope with new threats and develop new opportunities. And the Never Normal phase will require planning for shifts in values, preferences, work behaviors and audiences. Today is that time to develop a plan for business transformation with new approaches to management, workforce deployment, customer engagement and leadership. Every B2B sales strategy must now be able to answ

A sales strategy is a set of decisions, actions, and goals that inform how your sales team positions the organization and its products to close new customers . It acts as a guide for sales reps to follow, with clear objectives regarding sales processes, product positioning, and competitive analysis. So, to create a sales strategy plan enables everyone to understand the unique selling points, in identifying the target market and customer profiles, developing the value propositions, and selecting the right sales channels to engage clients. The outcome is a sales engine with a clear focus on the optimal way to create and close sales opportunities. Sales strategy questions A good starting point is to ask yourself questions such as; The purpose of the business is for what? How effective is your current sales activity? What are the market trends shaping your industry? How strong is your sales skills across the team? What is your current market position (new, disrupter, cost leader etc)?   Wh